This “humble” first iteration began as “Year in Review” and has grown into visual appealing share cards flooding social media platforms that show an individual’s top songs, artists, genres, minutes spent listening, and more. “It was a humble first effort, but it was very clear that people found this compelling.” It was a snapshot of their data which no one had been able to supply before, and Spotify users ate it up. “The genesis of this actually goes back to 2013, when a few smart folks at Spotify thought, ‘Hey we have this data, would anyone be interested?,’” says Alex Bodman, vice president and global executive creative director at Spotify. What started as a simple data share to reward existing Spotify listeners by showing what they played in the previous year - and how much - is now a full-blown holiday tradition. It doesn’t matter if it’s fresh-faced teens, aging hipsters, hip-hop heads, or even Gen-Xers and Boomers that “don’t care about your Spotify Wrapped,” as December begins the Spotify brand is at the tip of countless music fans’ tongues - or more precisely, all over their social media accounts. Who spent the most time listening to music this year anyway? Do you feel superior for having your top artists be composed of indie cohorts that nobody has heard of? Were you pole-dancing down to hell with Lil Nas X’s “Montero (Call Me by Your Name)” as your soundtrack? Or did you commiserate with other parents whose children have taken over their Spotify accounts? Hell, maybe it’s both. 1 song? Maybe you’re a Swiftie that’s proud to be in the top 1% of her listeners. ![]() Are you embarrassed that you’re a full-blown adult with Olivia Rodrigo’s “Drivers License” as your No.įestify calls the event created from the one-month period “Volcanojam,” the six-month the “Forestfest,” and the all-time “Unholy Space.Tis the season to face the music, literally. The two buddies’ masterpiece lets you create lineups based on your most played artists on Spotify for three time periods: the past month, the past six months, and all-time. That was what Bui, a freelance illustrator by profession, took and redesigned for his project in an online User Experience (UX) course. Rieta, a professional web developer, started the project in 2017 by playing around with Spotify’s application programming interface (API).
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